Focus group testing is a qualitative research method used to gather feedback from a small group of people about a product or service. This feedback can help businesses make decisions about how to improve their offerings.
Focus group research can be conducted in person or online. Working with an online focus group company can make the process easier by finding participants, moderating the discussion, and providing analytical services.
When conducting a focus group, it’s important to keep the following in mind:
Make sure the group is small (6-10 people is ideal)
The group should be diverse in terms of age, gender, race, etc.
The moderator should be neutral and not show bias
The discussion should be unstructured so that participants can freely share their thoughts and opinions
To conduct focus group testing, businesses first need to identify their target audience. They then need to find a group of people who fit this target demographic and who are willing to provide feedback. Businesses can work with an online focus group company like John Zogby Strategies to make this process easier.
Once the focus group has been assembled, businesses will need to create a set of questions for them to answer. These questions should be designed to elicit feedback about the product or service being tested. The focus group will then discuss the topic among themselves and provide their feedback to the business.
Focus group testing can be a valuable tool for businesses, as it can provide insights that would be difficult to obtain through other methods. By conducting focus group testing, businesses can make sure that they are on the right track and making decisions that will improve their products or services.