A healthy online reputation can increase sales as customers prefer to purchase from companies with positive reviews. Investing in a business’s online presence can protect a brand from negative reviews while strengthening the business’s customer relationships.
Here are some strategies that can help build and protect a business’s online reputation:
Create fresh content – Quality content that is clear and less promotional is seen as trustworthy. Authentic content can give customers insight into a business’s values and standards. Additionally, good quality content helps to improve search rankings and supports a business to stand out online.
Encourage positive reviews – Reviews have become important as customers see them as unbiased recommendations. Positive reviews can encourage customers to purchase from a business even when its products and services are expensive. A business should encourage customers to post reviews by emailing them after purchase or by asking for their comments in-store.
Respond to reviews quickly – Responding to reviews is an important part of managing a company’s online reputation. When a company responds to a review quickly it can stop disgruntled customers from leaving bad reviews elsewhere. Positive reviews should also be responded to as it shows that the business appreciates its customers. Social media platforms such as Facebook, Instagram, and Twitter offer notifications when a customer reviews a business. Additionally, websites such as Revdex.com, Yelp, and TripAdvisor are popular private platforms offering customers and businesses a neutral location to communicate.
Revdex is an online business directory that allows to report scam for a products and services. Consumers can post a review for any business, even if there is not an existing profile. Businesses can create their own profiles and respond to reviews.